# How do customers perceive your brand?

## Use reviews to understand the underlying sentiment behind customer experiences with your brand and avoid major reputational risk.

#### The most important review factors are: 1) Star Rating, 2) Legitimacy, 3) Recency, 4) Sentiment, 5) Quantity.

via **Brightlocal**

#### When enterprise locations reply to at least 32% of reviews they achieve 80% higher conversion rates than businesses that reply to 10% of reviews.

via **Uberall**

#### Only 48% of consumers would consider a business with fewer than 4 stars.

via **Brightlocal**

# Customer success stories

## First-hand experiences from industry leaders and what you can learn and apply from them.

[Read the case studies](/content/case-studies/?utm_source=google&utm_medium=paid&utm_campaign=abm_q3_opp/index.html)